33 - Copywriting 101 - How to create content that inspires action

Season #1

Do you struggle to create copy that inspires action? Or do people tell you - "you are so inspiring" and then never take the next step and go hire someone else? This episode is for you.

Here's a glance at what you'll learn from me in this episode:

-Why people hire you or don't

-What direct response copywriting is

-The framework that creates conversion in your marketing content

-5 different pieces of content using direct response copywriting

Timestamps:

0:00 - Introduction & where you are now with copy

3:00 - Why people actually hire you 

5:00 - Why you overthink what you create

6:15- Why this type of copywriting might be hard if you don't have this

6:30 - Direct Response Copywriting Framework

9:30 - 5 Examples of Direct Response Copywriting

19:45 - Creating Action through Urgency

21:20 - Mindset when Writing 

24:14 - Next Steps 

Episode Resources:

Book Your Discovery Call: https://www.sarahabuckley.com/contact

6 Buyer Types for Your Marketing Content

Podcast Links:

Website: https://www.sarahabuckley.com/podcasts/wealthy-work-with-sarah-buckley

Apple: https://podcasts.apple.com/us/podcast/wealthy-work-with-sarah-buckley/id1877669285

Spotify: https://open.spotify.com/show/4hoCcskjWAFmU6YwoVZi7h?si=27b63a4cea49426c

Instagram: https://www.instagram.com/_sarahbuckley/