33 - Copywriting 101 - How to create content that inspires action
Do you struggle to create copy that inspires action? Or do people tell you - "you are so inspiring" and then never take the next step and go hire someone else? This episode is for you.
Here's a glance at what you'll learn from me in this episode:
-Why people hire you or don't
-What direct response copywriting is
-The framework that creates conversion in your marketing content
-5 different pieces of content using direct response copywriting
Timestamps:
0:00 - Introduction & where you are now with copy
3:00 - Why people actually hire you
5:00 - Why you overthink what you create
6:15- Why this type of copywriting might be hard if you don't have this
6:30 - Direct Response Copywriting Framework
9:30 - 5 Examples of Direct Response Copywriting
19:45 - Creating Action through Urgency
21:20 - Mindset when Writing
24:14 - Next Steps
Episode Resources:
Book Your Discovery Call: https://www.sarahabuckley.com/contact
6 Buyer Types for Your Marketing Content
Podcast Links:
Website: https://www.sarahabuckley.com/podcasts/wealthy-work-with-sarah-buckley
Apple: https://podcasts.apple.com/us/podcast/wealthy-work-with-sarah-buckley/id1877669285
Spotify: https://open.spotify.com/show/4hoCcskjWAFmU6YwoVZi7h?si=27b63a4cea49426c
Instagram: https://www.instagram.com/_sarahbuckley/