IGNITE
 self-leadership training for women to stop shrinking, trust yourself, and lead from unshakable confidence.
BOOK A FIT CALLYou don't need to become more impressive or accomplish one more thing.
You need to learn how to express the power you've already created.
IGNITE is a 90-day mentorship for successful, ambitious women who have built a life and business that looks powerful from the outside—but internally still find themselves questioning, shrinking, overthinking, people-pleasing, emotionally reacting, or looking outside themselves for permission.
This is where we change that.
Not by giving you more power.
But by owning who you already are.
You are successful.
So why don't you feel like it...
You know you're capable. That's not the question. You've done hard things.
+You've climbed the corporate ladder.
+You've built the business.
+You're fit AF.
+You've made the money.
+You've created opportunities other people only dream about.
+People probably look at you and think:
“She has it figured out.”
But internally, it can feel very different.
> You second-guess decisions you already know the answer to.
> You look for reassurance before trusting your own instincts.
>You can be incredibly confident in one area of your life and suddenly silenced in another.
+ You over-explain yourself or always say "you know what I mean" or "does that make sense?"
+ You avoid difficult conversations.
+You mistake being easy going with self abandonment.
+You make other people's reactions mean something about you so you stay quiet.
 +You struggle to receive the success, money, love, recognition or support you've worked so hard to create.
The woman who got you here is not necessarily the woman who can lead you into your next chapter. She wants more.
This isn't a confidence problem. It's a self-leadership initiation.
You don't need to convince yourself that you're powerful. It's obvious you are.
You need to become the woman who can trust herself with her own power.Â
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The IGNITE Method
Five shifts that change the way you lead yourself, your business, and your life.
01 — SELF-TRUST + CONFIDENCE
Can I trust myself?
We'll stop building confidence through external evidence and start building internal evidence.
You'll learn how to make decisions, keep promises to yourself, trust your intuition, take action without certainty, and develop the kind of self-trust that doesn't disappear when someone disagrees with you.
You'll stop asking:
“Am I making the right decision?”
And start asking:
“Can I trust myself to handle the decision I make?”
02 — EMOTIONAL MASTERY
Can I feel without being controlled by what I feel?
Your emotions aren't the problem. But allowing every emotion to become a directive is.
You'll learn how to recognize emotional activation, create space between feeling and action, communicate instead of react, and stay connected to yourself when things don't go your way.
Because emotional maturity isn't becoming less emotional.
It's becoming the leader of your emotional experience.
03 — WORTHINESS
Can I actually feel the success I've created?
There is a difference between creating success and feeling safe enough to receive it.
We'll uncover the identities, beliefs and patterns that keep you proving, overworking, shrinking, self-sabotaging or moving the goalpost.
You'll learn how to let success become normal.
How to receive without earning.
How to be seen without performing.
How to have more without needing to become someone else to deserve it.
You don't need to achieve your way into worthiness.
You need to stop making your worth dependent on achievement.
04 — POWER
Where am I giving my authority away?
Every time you abandon your truth to keep someone comfortable...
Every time you wait for permission...
Every time you make someone else's opinion more important than your own...
Every time you need someone to choose you before you choose yourself...
you are transferring your power outside of yourself.
Inside IGNITE, you'll learn to recognize where you're outsourcing your authority and reclaim it.
05 — SELF-LEADERSHIP
Can I lead myself before I try to lead everyone else?
This is where everything comes together.
You'll learn how to become the woman who can:
Make the decision.
Hold the boundary.
Have the conversation.
Take the risk.
Feel the fear.
Stay with herself.
And move anyway.
Because the goal isn't to never doubt yourself.
The goal is to know how to lead yourself when you do.
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Here's what we're actually building.
IGNITE isn't about creating a new version of you.
It's about removing the patterns that keep you disconnected from the woman you've already become.
Over 90 days, we'll move through a progression of:
Awareness → Regulation → Self-Trust → Embodiment → Leadership
You'll learn to identify the places where you're abandoning yourself...
Understand what is actually happening underneath the behavior...
Build the capacity to stay with yourself through discomfort...
Practice making decisions from self-trust instead of fear...
And ultimately lead from your own authority.
This isn't information you consume. It's a capacity you build through new thoughts and actions.
BOOK A FIT CALLYOU'RE READY FOR IGNITE IF →
 You've already tried:
- Another course that gave you more information but didn't change how you actually operate.
- Journaling your way through the same patterns over and over.
- Manifesting the next version of your life while still operating from fear.
- “Working on your confidence.”
- Reading the books.
- Listening to the podcasts.
- Hiring coaches who gave you the answer instead of teaching you how to find your own.
- Trying to think your way out of emotional patterns.
- Setting boundaries and then abandoning them when someone gets upset.
- Becoming more successful and realizing the internal problem didn't disappear.
- Telling yourself you'll finally feel worthy when you hit the next milestone.
You've done the work.
Now you're ready for a deeper level of self mastery.
If that sounds like you... IGNITE is exactly where you need to be.
This is a 90-day self-leadership mentorship for successful, powerful women who are ready to stop shrinking, stop outsourcing their authority, and finally feel at home in the woman they’ve become.
Your self-trust. Your emotional maturity. Your worthiness. Your power. Your leadership. Built from the inside out, in 90 days.
- TRUST yourself without needing external validation.
- FEEL deeply without letting your emotions run the show.
- RECEIVE the success, money, visibility, and love you've created.
- RECLAIM the power you've been giving away.
- LEAD yourself at the level you're ready to live.
Here's what you can expect.
 IGNITE
What you can expect inside IGNITE
90 DAYS OF DEEP SELF-LEADERSHIP MENTORSHIP
This is where you stop collecting information and start becoming the woman who can actually embody it.
Inside your 90 days, you'll be supported to:
Build unshakable self-trust so that you can make decisions without needing anyone else's approval.
Develop emotional mastery so you can feel deeply without needing a reason or justification.
Expand your capacity for success so that you can learn to receive money, recognition, love, visibility and opportunity without shrinking.
Reclaim your authority and recognize where you're giving your power away and practice taking it back.
Lead yourself through discomfort stop confusing discomfort with a sign that you're doing the wrong thing.
Create stronger boundaries so you can communicate what you need without over-explaining or abandoning yourself.
Become more self-responsible Stop waiting for external circumstances or other people to change before you feel powerful. Â
YOU MIGHT BE THINKING....
“But I already know all of this.”
Exactly. Knowing isn't your problem.
You don't need another book telling you to trust yourself. You need to practice trusting yourself when the opportunity arrives.
“What if I don't actually know what I want?”
That's okay. Self-leadership isn't having every answer. It's learning how to trust yourself enough to discover the answer.
“What if I'm already successful?”
That's exactly who this is for.
IGNITE isn't designed to help you become successful. You've already done that. It's designed to help your internal identity catch up with your external reality.
“What if I'm afraid I'll fall back into old patterns?”
You might. That's not failure. The goal isn't to become a woman who never gets activated, doubts herself or feels afraid. It's to become a woman who knows what to do when she does.
What past clients have said...
“Sarah helped me use marketing systems in the back end of my business I didn't even know I could implement, that resulted in $100,000 of sales from clients in half the time it took in the previous year."
 – Meghan, [CEO of Next Step Education]
 “I had a $21,000 month during pre-enrollment when I thought I had "no marketing and audience". With Sarah's support, I've never done something this fast, this clear and brought my vision to life."
– [Juliana Ashley], [Executive Coach + Leadership Academy]
“I had a $21,000 month during early bird enrollment and a sold out retreat in two months due to the marketing systems I put in place under Sarah's guidance. Since then I have used this repeatable process for 3 more events and feel confident in my strategy."
– Chloe Groudas, [CEO of Opic Adventures]
Imagine what changes when you stop shrinking.
You walk into the room without wondering if you belong there.
You make the decision without needing five people to validate it.
You have the uncomfortable conversation instead of avoiding it.
You stop making someone's disappointment mean you've done something wrong.
You can receive success without immediately creating another goal to prove yourself again.
You stop abandoning your needs to keep relationships.
You trust your intuition.
You take risks without requiring certainty.
You become less reactive and more intentional.
You stop looking outside yourself for the answer.
And perhaps most importantly...
You become someone you know you can count on.
This is the real next level.
Your next level isn't another six-figure goal.
It isn't another launch. It isn't another certification. It isn't another strategy.
It's capacity.
The capacity to be seen.
The capacity to receive.
The capacity to lead.
The capacity to disappoint people.
The capacity to make decisions.
The capacity to hold more money.
The capacity to experience uncertainty without abandoning yourself.
The capacity to be powerful without needing to prove that you are.
Because the woman you are becoming doesn't need more power.
She needs the capacity to hold the power she already has.
IGNITE
90 Days of Self-Leadership Mentorship
For the woman who is done asking:
“Am I enough?”
And ready to start living from:
“I trust myself.”
For the woman who is done shrinking.
Done over-explaining.
Done outsourcing her decisions.
Done making other people's emotions her responsibility.
Done achieving more just to feel worthy of what she's already created.
This is your invitation to take your power back.
You don't need to become more powerful.
You need to stop giving your power away.
IGNITE begins [DATE].
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What it's like to step inside Launch By Design.
Meet Annette: Author and Intuitive Design Coach
She was launching her first book when she realized she needed to capitalize on her online business to leverage her book launch. She had two websites and no landing page to capitalize on the book traffic. We got to work right away with consolidating her tech, working with the publisher to put a resources page in the book, driving to her new website and creating a funnel to lead to her offers. Now? She is a best selling author and capturing leads on the backend of her book every day because of the marketing strategy we put in place.
Hey It's Sarah! :)
I am a marketing expert and leadership coach and have been studying business for over a decade. As someone who scaled a startup company to an Amazon acquisition through digital marketing - I fell in love with the art of marketing early on in my career.
Since then I have been helping online business owners turn their ideas into services, group programs, digital products and build businesses that support the life they actually want.
Over the last 5 years, I’ve helped 50+ students gain clarity and launch their offer. But I didn’t start here.
- I walked away from a well-paying corporate jobÂ
- My first launch made $2,000
- My launch after that made $0 (this one hurt)
- And a fear of public speaking almost took me out
But today? Multi five figure launches are the norm. Because what works isn’t complicated. If you’re doing all the things but still wondering what’s working, I’ve made the mistakes so you don’t have to. You’re not alone. In fact, you’re in the exact right place.
If I could go back and hand my earlier self one thing... it would be this. A proven system and someone who actually knows what they're doing in your corner.
You've been building alone long enough.
Let's get on a 15-minute fit call and figure out exactly what your launch needs.
